Rove La Mer Beach review: Enjoying the benefits of seaside living

There’s something about being on a beach — with the air in my hair and the sand tickling my feet — that makes me feel younger again.

And a stay at Rove La Mer Beach, the Rove Hotel Group’s first coastal property with Dubai La Mer Beach on its doorstep, has the same exhilarating effect.


The open-plan lobby filled with artwork is bustling when my husband and I check in on a Saturday afternoon: an arcade-style machine in one corner means it disappears before I can say “Ms Pac-Man” .

Fortunately, I can tap him on the shoulder a few minutes later, Rove signature wooden key card in hand, and we head to our Rover Sea View room on the seventh floor.

The neighborhood

The hotel is at the southern end of Dubai’s La Mer Beach, accessed directly from Rove La Mer Beach by a flight of stairs, and where guests, or “Rovers” as the hotel calls them, can occupy chairs dedicated loungers if the rest of the beach is too crowded.

Also a stone’s throw away is a melting pot of restaurants and bars, from Indian Masti and Japanese Miyabi fusion to Pizza Giuma and seafood restaurant Aprons & Hammers, many of which offer guests staying at the Rove a handy 20% discount. on the bill. We are quickly adding the restaurant tour to our agenda. Until the end of March, the hotel offers free shuttles to its partner property on the Expo 2020 site in Dubai.

Security measures

Rove is following Dubai Municipality guidelines for hygiene, including an increased disinfection schedule in public areas and guest rooms and numerous hand sanitizing stations dotted around the property, with staff promptly reminding guests to keep their masks and maintain social distancing.

Rove Hotels was also the first midscale hotel brand in Dubai to receive the Safeguard label from Bureau Veritas, a French company specializing in testing, inspection and certification services, signifying that the property complies with the global safety, hygiene and cleaning requirements.


View from the Rover Sea View Room at Rove La Mer Beach.  Photo: Rove Hotels

The extra-large, extra-comfy double bed takes up most of the space, but the size of the 26-square-meter room is belied by the arching views of the beach by day and the twinkling lights of La Mer’s restaurants. night.

The room continues the lively decor theme of the lobby, with psychedelic murals, a trio of quirky paintings, and graffiti-style splatters covering the electric meter box. The industrial-chic “wardrobe” is an open, cage-like structure with various vestibules for storage, as well as a beam on which you can hang your clothes.

The service

From the receptionist to the restaurant hosts to the team that takes care of the various pool counters, every staff member we interact with is, in a word, lively.

Effusive greetings and goodbyes seem to be part of the code, as are, what we imagine to be, wide smiles under masks. The attitude certainly serves to add to the living ambience of the property.

The scene

Rove La Mer Beach is the Dubai Hotel Group's first beach property.  Photo: Rove Hotels

The bustling lobby and balmy beach aside, take some time to relax in the sea-facing pool. Here, you’ll find a cheery red food truck taking orders for bites and drinks, a House of Pops stall selling refreshing popsicles, a rickshaw-style towel station, and a cabinet dispensing bottled water. The hotel is a real magnet for families, but the pool is large enough to avoid children or adults, as the case may be.

Elsewhere, the hotel has terraces for those who want a beach vibe without the sand, a 24-hour gym and laundry facilities, a locker room for storing luggage, plus The Daily, the property’s restaurant. .

The food

All meals can be taken at The Daily restaurant.  Photo: Rove Hotels

The two meals we had at the Daily were at either end of the spectrum, with breakfast pales in comparison to an a la carte meal. While the morning buffet had a few of the usual suspects (breads, fruit, cold cuts, sausages), the spread didn’t get us too excited. The eggs your way option was a saving grace.

Lunch, on the other hand, was outstanding. The Daily offers an extensive a la carte menu, with many options for vegan and gluten-free, nut-free and dairy-free dinners. We went to share the crab quesadilla (Dh52) and really enjoyed the tender crabmeat topped with melted cheese and avocado, with a hint of cumin to enhance the flavour. While the grilled sea bass fillet (Dh89) was a little fishy for my taste, my partner gulped it down, while I gulped down a creamy prawn and parmesan spaghetti (Dh74), which we ordered in a tangy pink rather than plain white sauce.

Unfortunately the tempting sounding apple crumble was not available on the Sunday we had lunch at the Daily, but the ice cream sandwich (Dh31) – scoops of chocolate and strawberry crushed between giant chocolate chip cookies – made up for it.

Highs and lows

Having Dubai's La Mer shore right on your doorstep is a perk that comes from staying at Rove La Mer Beach.  Photo: Rove Hotels

Having the beach on your doorstep is certainly the first and best reason to book a stay at Rove La Mer Beach. And while the breakfast buffet didn’t excite, the many restaurants dotted around La Mer mean you can easily dine at one instead.

Insider Tip

If the beach breezes and sea water do to your hair what they do to mine, pack your own anti-frizz conditioner, as the hotel only provides conditioner shampoo in the rooms.

The verdict

If going from room to pool to beach to resto-bar is your idea of ​​a vacation well spent, then this is the hotel for you.

The bottom line

Rates start from Dh999 ($272) for a Rover Room and Dh1199 for a Rover Sea View Room, excluding tax.

Check-in is from 4:00 p.m., but you can arrive earlier and leave your bags while you enjoy the beach, and check-out is at 2:00 p.m.

Rove La Mer Beach, Jumeirah 1, Dubai;

This review was conducted at the hotel’s invitation during the global coronavirus pandemic. It reflects the hotel standards of the time, services may change in the future

Updated: March 18, 2022, 8:24 p.m.

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