Ritter Sport launches limited edition dark milk chocolate bar

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Available in UK stores this month, Don Choco is the company’s first dark milk bar with a darker and higher cocoa content (40%), which is expected to help increase sales by chocolate category more black which increased by + 9% year-on-year.

The packaging features a lazy character from Don Choco, recently hired as the new “Slo Operations Manager,” modeled after a sloth living on the El Cacao plantation. While the back of the packaging also tells the story of the plantation work and helps educate consumers about Ritter Sport’s sustainability credentials.

Katy Clark, Marketing Manager at Ritter Sport UK & IRE, said: “Sustainability is already all the rage, and dark milk has a strong appeal to buyers who want to try darker, higher cocoa chocolate. and retailers. It’s a really fun way to celebrate and educate people on our relentless journey towards sustainability, and the importance of taking care of the planet, and the people, animals and nature that live on it.. “

With an MRRP of £ 1 for a 100g bar, Don Choco is backed by a social media campaign and confirmed resellers include: Sainsbury’s, Morrisons, Booths, OCADO, BP and Spar.

About El Cacao

Ritter Sport has owned El Cacao since 2012 when it became the first major chocolate brand to own and operate a cocoa plantation. Today, El Cacao is one of the largest cocoa plantations in the world with more than 2,500 hectares. CO2 is removed from the atmosphere by around 1.7 million cocoa and shade trees, as well as forest areas. El Cacao has since been recognized as a Carbon Positive and Gold Standard certified climate protection project.


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