Pret A Manger is the latest channel to try a monthly subscription program
Fast casual Pret A Manger is launching a coffee subscription at its New York and Washington DC branches, following a successful test at its UK units, the chain announced this week.
The Pret Coffee subscription, available at two price points, allows subscribers to pay a monthly subscription for coffee, teas and barista-brewed drinks up to five times a day.
The premium package is $ 29.99 per month and includes all espresso-based drinks, such as lattes and cappuccinos, as well as organic coffees and teas with an espresso or flavor addition. The reduced classic plan, at $ 19.99 per month, includes all organic coffees and teas with the addition of flavor syrup. Both plans include hot or frozen drinks of any size with dairy milk or non-dairy alternatives.
“We recognize that our customers need ease, flexibility and value and this subscription model will be able to deliver that,” Pret A Manger USA President Jorrie Bruffett said in a statement. “As the New York and Washington DC offices continue to open, we look forward to welcoming residents, commuters and visitors to our stores once again. “
Pret joined a number of restaurant chains to introduce subscription programs recently, including Panera Bread, another JAB-owned chain, which launched its coffee subscription in February 2020.
Last month, Niren Chaudhary, CEO of Panera, said Catering company that his chain’s monthly offer was modeled on a similar program in European Pret stores.
Earlier this week, Taco Bell announced its testing of a 30-day taco subscription service at restaurants in Tucson, Arizona. The Taco Lover’s Pass, which sells for between $ 5 and $ 10 depending on location, allows users to redeem one original Taco Bell taco per day for a month.
As part of the Pret’s program, customers purchase the subscription through the chain’s website to receive a QR code that can be added to their Apple or Google wallets.
It’s easy to see why Pret A Manger might be looking for ways to increase sales and traffic. The UK-based chain, known for its take-out breakfast and lunch offerings, saw sales drop 87% at the height of the pandemic, according to a statement released last summer.
It closed 17 restaurants in Boston and Chicago, as well as 30 units in the UK
Panera’s monthly coffee subscription was successful, generating nearly half a million paying subscribers around seven months after its introduction. Additionally, the chain reported that 35% of customers who redeem their free coffee add food to their orders and the same number of subscribers are considered new Panera customers.