Eggs Up Grill continues its explosive growth
egg grill, a growing breakfast, brunch and lunch concept, signed its largest development deal in the brand’s history, and the only such deal in the Best Breakfast segment. Alliance Food Group owners Ron Donaldson and Ron Donaldson, Jr. will exclusively develop 30 Eggs Up Grill restaurants in Dallas-Fort Worth, Texas. This operation comes on the heels of the acceleration in the growth of the Brand, which has doubled in size over the past three years.
“We are thrilled to have Ron and his Alliance Food Group team on board to lead the way as we enter the great state of Texas and the Dallas-Fort Worth metroplex,” said Ricky Richardson, CEO of Eggs Up. Grill. “This deal once again demonstrates the scalability of our brand to grow anywhere, and why we have been ranked #1. 1 breakfast franchise nationwide two years in a row.
Alliance Food Group was founded in 2000. The Donaldsons and their partners previously owned 16 restaurants, including Subway, Checkers and several local family-style restaurants in Florida, Georgia and Maryland. They also had an operating agreement to run Burger King franchises in multiple markets. After nearly 11 years outside the restaurant industry and making Dallas their home, the Donaldsons are returning to the food business through Eggs Up Grill.
“My first impression after visiting Eggs Up Grill was that it was an authentic and welcoming local breakfast,” said Ron Donaldson. “After realizing it was a franchise, I had to find out more and quickly learned that Ricky and his team shared our same food service values.”
Donaldson said it is a blessing to partner with the brand at this stage as he knows it will continue to grow by leaps and bounds.
“Eggs Up Grill is disrupting the breakfast space with a brand that always values the guest and sees them as part of the family – from the price to the serving of the dish – the guest is family,” adds Donaldson.
Eggs Up Grill now has 57 restaurants, with 10 more due to open before the end of the year and another 20 planned for 2023. Through August, Eggs up Grill has added 50 restaurants to its development pipeline, with the system now totaling 130 restaurants open, under development, or committed to future openings. During the first quarter of 2022, its average annual unit volume (AUV) for the previous 12 months exceeded $1.1 million, with the top 50% of restaurants reporting AUV sales of over $1.3 million. Eggs Up Grill’s AUV system has grown over 25% since 2019.
Eggs Up Grill now operates in seven southeastern states, having opened in Tennessee and Alabama earlier this year. The Brand attributes its robust growth to the the development support it provides in real estate, design and construction, and its nationwide food distribution network, state-of-the-art technology platforms, and superior training for franchisees and members of the team. Most important, however, is the unique customer-friendly experience, tasty food, and appealing everyday value it offers customers.
Alliance Food Group is targeting spring 2023 for its first location, and Rob Hunter will act as chief operating officer. The group plans to work with local charities that support mothers and children in adverse conditions and the growing needs of the elderly population.
About Eggs Up Grill:
Eggs Up Grill has been home to the entire neighborhood and has been serving smiles from sunrise to lunch for 25 years. The aromas of freshly brewed coffee, savory bacon, farm-fresh eggs and juicy burgers on the griddle, and the warm and attentive team members will make you feel right at home. We are “neighbours serving neighbours” every day from 6 a.m. to 2 p.m. Eggs Up Grill is experiencing record growth in the Southeast. Founded in Pawleys Island, SC, Eggs Up Grill now has 57 locations and, by the end of 2022, will have a system scale approaching 150 Eggs Up Grills open, under development or committed to opening under agreements of development. For more information, visit eggupgrillfranchise.com.